Master Sun Consulting : Key People

Master Sun Consulting started off  in 2003, with an ambition to become a specialist strategy implementation firm. The profile of key people is as follows.

Sarvajeet Chandra : Managing Partner

Sarvajeet specializes in strategy development, strategy execution & change management.

He has a proven track record of delivering excellent business results in the functional areas of Sales & Distribution, Marketing & Brand Building , Manufacturing & Operations Management

He has been part of engagements/assignments on

Sales, Marketing & Distribution : ITC ITD, Tata Steel, Tata Power, Saurashtra Cement, Barbeque Nation, VNC Electrodes, NVB Steels,Barbeque Nation,  Mandala Asset Solutions (Australia), Lavendor Group (UK), Eveready Batteries, Blue Star, ITC IBD, Shringar Cinemas, Baazee.com, TravelPort Holidays, Pidlilite Industries (Fevicol), Kodak, Star TV, Travelmartindia.com, VIVA Enterprises, Sujaya Foundation, World Gold Council etc.

Operations,Manufacturing & Service : Texmaco (Indonesia), ICICI Bank ,  Lion Group (Malaysia), Gujarat Glass, Indo Rama (Indonesia), Laxmi Machine Works ,MSM,Tata International etc.

Capability Development :  GTL Limited,  JWT Marriott, Vizualize Technologies, BST Sayona,Systime (CMS Group) etc.

He has worked for ICICI Bank, Renoir Consulting UK , Baazee.com ( now Ebay India) & Ogilvy & Mather

Sarvajeet did a specialized MBA in Marketing Communications from MICA, Ahmedabad. He is a mechanical engineer from MS University.  

Connect with Sarvajeet on Linkedin
View Sarvajeet Chandra's profile on LinkedIn

 

Ms. Jasravee Kaur : Partner -Branding, Research & Education

Involved in the following client engagements for Master Sun Consulting:

  • Indian Automotive Aftermarket Analysis for a European Consulting Firm
  • Market Analysis & Concept Development for High End Residential  Project by a leading Tata company
  • Market Analysis & Research for Employability project for Sujaya Foundation, a Jerry Rao promoted NGO
  • Market Analysis & Concept Development for Retirement Home Development for VIVA Enterprises
  • Mapping the Mumbai residential market and Other research studies  for  Mandala Asset Solutions
  • Brand Launch & go-to- market strategy for a Clinical Rehab client for Perspectrum Consulting
  • Business plan and pilot work for a Retail Education initiative of Master Sun Consulting
  • Study of  working professionals on issues pertaining to career growth for a leading Indian diversified company for Added Value Brand Consulting (a WPP company)
  • Brand building for TravelPort Holidays, VNC Group, Thacker's Hospitality Services, Mane India etc. 


Worked as Brand Planning Director,  Lowe Lintas  Pvt. Ltd

  • Strategic Brand Planning &Consumer Activation  for Lifebuoy, largest Unilever mass popular soap brand
Working on integrated marketing solutions for Lifebuoy
  • Brand Planning & Launch of New Variants for Hamam; most important Unilever brand on ‘naturals’ platform
      • Taking it from being a regional player to a national one.
      • Chartering out process of migration of another Unilever natural brand to Hamam
  • Assignments for Liril, Fair & Lovely, Tata Cards
  • Conducting a segment understanding study on the ‘senior citizens’
  • Getting trained in
    • Lowe Worldwide tools for developing activation and effective brand planning platforms
    • Creative usage of media channels; appreciating emerging media channels and their utility

Worked as Associate Planning Director: Brand Strategy Planning,  Percept Hakuhudo Pvt. Ltd.      

  • Working closely with the CEO for setting up planning and knowledge management systems
  • A positioning and communication launch plan for a deodorant brand Addiction for a highly cluttered market UK. The plan demonstrated usage of mass media, events, viral marketing, buzz marketing, visual merchandising innovative ideas.
  • Re-launch of BOB brand identity using celebrity endorsement of Rahul Dravid using outdoor and mass media
  • A cross category exposure while brand planning and initiating research needs for FedEx, Pantaloons, Central- the seamless mall, BOB

Worked as Associate Research Manager: HLL , Research International India, Qualitatif                    

  • Partnering with Knorr Annapurna popular foods for identifying research needs and methodology
  • Formulating re-launch strategy for Dove, understanding the Dove experience, moments
  • Developing global platforms for Lux- fairness and cleansing new product ideas, hair leave-on products.

Worked as Senior Research Executive for AC Nielson ORG-MARG                                      

 Clients Handled: HLL, Coco Cola India, Turner International, STAR India, Rediff, ICICI, WGC etc.

 


Master Sun Studies 

Second Life of Sixty Plus Seniors: Exploratory Study of Generation M (Mature) in Mumbai

Generation M or Sixty Plus seniors is an important segment which cannot be stereotyped. According to an exploratory study done by Jasravee Kaur, Partner, Master Sun Consulting, the Generation M has radically different needs and aspirations that needs to be tapped by marketers, advertisers & businessmen.Download the Study


Study of Super Luxury Real Estate Development In Mumbai

The super luxury development & its demand is unfazed by a slow down in the real estate industry in general. Super premium housing is growing at 25-30%, luxury housing has already grabbed a 10% of the housing market in value terms. Analysts say the country has seen an unmatched surge in demand. Download the Study


Master Sun Articles 
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